Keibi PodCast - Paul Gillin

And more from our moderation solution partners Keibi ... the first in a series of great webcasts is due on March 26th, this one from Paul Gillin, founding editor-in-chief of TechTarget, social media specialist and author of "The New Influencers".

http://www.keibitech.com/kb/ugc-value to register.

It's at 11:00 AM PT / 14:00 PM ET ( I think - due to clock changes - that means it will be at 18:00 GMT, but I'm prepared to revise this blog entry quickly if I get corrected!)

Overview: As social networks mature and diversify, the opportunities for businesses to benefit from them multiply. Social media and user-generated content (UGC) can be harnessed from everything from ad sales to collaborative product development -- and innovative businesses are constantly finding new ways to extract value.

Some develop their customers – particularly "community influencers" – as sales channels. Others improve ROI by analyzing their UGC – a direct expression of consumer interest – to better target products and services to relevant consumers. In leveraging social media to pursue these objectives, all of them take steps to ensure consumers, advertisers, and their own brands are protected from the damaging impact of malicious content and the people who create it.
This webcast looks at several successful approaches to monetizing social networks and deriving value from UGC, drawing upon examples ranging from the travel industry to B2B marketing to consumer packaged goods.

Join speaker, Paul Gillin, founding editor-in-chief of TechTarget and the author of the acclaimed books, The New Influencers: a Marketer’s Guide to the New Social Media, and Secrets of Social Media Marketing for this live webcast.

I'll try to remember to send out a tweet as a reminder nearer the date. Should be a good one.