NetImperative Social Media Report 2009

Do take a look at the NetImperative Social Media Report 2009 for a thorough overview of the social media market as it stands now and some really good tips of how to extend your brand into it. I admit, the slide presentation is a bit clunky to navigate (I wish I'd downloaded it to start with!), but there's some good stuff in there:

Presentations:

• How to Manage your Reputation Online -Darren Jamieson, Senior Creative Developer at Just Search
• How to Drive Traffic on the Cheap with Social Media - William Peebles, SEO Executive at Top Click Media
• How to Find and Engage with the Influencers Online -Simon Quance at HyperlaunchDMG
  Using Social Media for Product Development - Graham Lee, joint Managing Director at onlinefire
• Top Tips on Moderating Social Media Initiatives In-House - Rob Marcus, Director of Chat Moderators

Research:

• How are Brits using the Internet? Research from eMarketer
• Facebook dominates European social networking market - April 2009 research from Comscore
• How are marketers using social media? - April 2009 Hitwise research
• Twitter traffic boosted by older users - Comscore research
• Facebook now most searched for brand in the UK - Hitwise research
• Social networking and blogs more popular than email - Nielsen research

Case Studies

• Case Study: eircom and Yomego
• Case Study: The Blue Cross and Chat Moderators
• Case Study: Times Online and eModeration
• Case Study: Northcliffe Media and E3
• Case Study: Alison Yule Textiles and BT Tradespace