uVizz - monetizing social media?

We just thought this idea was of sufficient interest to tell you about it. We don't create campaigns at eModeration (well, at least, not yet!) , but if we did, we'd be looking at this one seriously.

uVizz bills itself as "the solution to the Social Network Advertising Problem". The problem in question is for advertisers: social networks have the eyeballs but no one clicks on adverts - people use social networks to interact with friends, not advertisers. uVizz believe they have a solution: user generated content as viral video, with the added incentive of rewarding both the generators and the propagators of the video.

Advertisers use the service to outline their campaign and target audience, then they invite anyone with a creative inkling to create and upload videos to suit. So, perhaps a user creates an ad for a breakfast cereal, which is then sent out into the viral hemisphere. Video creators are rewarded according to the number of unique views that fit the advertiser's stated demographic. Anyone who shares the video with their friends and is responsible for a unique view is rewarded too. The advertiser only pays for unique views by their selected profile - so an advertiser might only pay for their videos being viewed by, say, middle-aged males located in Florida if that's their chosen target audience.The service is currently in beta and is literally one to watch.

Have a look at their video to learn more: