June 24, 2010

The Giddy Social Whirl: Umpteen Ways to Make Your Blog Post the Same as All the Other Blog Posts

Kate Williams ponders the world of social media, and today asks: What’s with all the numerical lists?

Today the first feed in my Google Reader looks something like this:

4 Ways To Build Your Brand With Social Media
, 9 Social Media Best Practices
, The 6 Commandments for Online Conversations, 
7 Brand-Building Tips for your Community
 ...

And so on. It’s clear that someone, somewhere once noted that readers liked lists - it gave them a sturdy raft of meaning to cling to, in this stormy sea of intangibles we call social media. But that was then, and this is now, and I would like to extend a heartfelt plea to you all: Stop it. Stop it now, I beg you.

I understand why you rate numerals as an organisational principle for your thoughts. I get that letters just won’t cut it: for starters, you’d need to make exactly 26 points in each post, since an A-Q of Social Media Musts, say, sounds well lame. But all these numbers don't tell me that you can 'think outside the box'. They tell me that you are in thrall to a fixed linearity which has no place in the kinetic hive-mind that is social media.

So. A thrilling prize to the first reader to who uses one of the following as a conceptual framework for their next blog post: Mime, Space/Time, Music, or Dance.

And while I’ve got you - if we must have Commandments, could we stick to the customary Ten? It doesn’t do to play fast and loose with the entire Judaeo-Christian tradition.

That's All Folks!


For more social media snippets, follow @emodkate - or for general twittery, @KateVWilliams.

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