Nielsen State of Consumer Usage Report 2011 - a smorgasbord of stats
Nielsen have released the Consumer Usage Report for 2011, which dissects the US consumption of online media. It's a statistician's smorgasbord of easily-digestible infographs on smartphone usage, TV viewing platforms, simultaneous screen usage and top app categories. Who knew that Asians prefer iPhones to Android, and (sorry, social telly) the most frequent online activity whilst watch TV is checking your email? Do one in three US households really own four or more televisions?
My only regret is that it doesn't reveal more of ongoing trends, although the monthly data usage comparison with 2010 for Q3 is truly astonishing - all age groups more than doubled their usage year on year. That's incredible. Take a look:
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