Our Publications

In addition to our blog and twitter, eModeration regularly contributes white papers to the social media industry.

• A guide to managing social media engagement for financial organisations (Feb 2012) This guide examines the opportunities within social media are for banks, how to engage customers, and some practical advice on managing a customer community if you’re a financial organisation

• The Complete Pinterest Guide to Brands (Feb 2012) An e-book giving detailed and practical advice to brands on how to partipate on the Pinterest platform. 

• A guide to managing social media for news sites and media organisations (Sept 2011).    A white paper examining how media organisations use and manage online communities, the legal implications, and how best to engage users within 'owned' communities.
  

• A Guide to Managing and Moderating VIP Facebook Pages  (June 2011)  eModeration has launched its Facebook VIP service: a service designed to make it easy and efficient for celebrities and high-profile individuals to manage their Facebook pages and engage with fans.
  

• When Social Media Bites Back - a Guide to Managing Social Media Crises (in partnership with Carrot Communications) (April 2011) How to prepare for, and manage a social media crisis, with practical guidance and useful case studies.
  

• A Guide to Managing and Moderating Customer Review Sites ( Jan 2011)  Inviting user-generated reviews onto a brand‟s site is a bold move, and an indication of belief in the brand‟s product or service. But managing both the reviews and the reviewers also requires some thought. This paper sets out to address the following questions. What do you do with your reviews once they‟re in place? How do you manage your community of reviewers? How do you deal with negative reviews? And how should you approach moderation?

• How to Avoid a Social media Disaster (in partnership with Yomego and Carrot Communications) (July 2010) Practical guidance on how to best deal with a social media crisis by taking steps to avoid its development in the first place. 

• Communities of Purpose (June 2010) As the online world matures, social communities are splintering into groups, with consumers becoming smarter about how and where they spend their time. Shared interest communities and communities of purpose – those with a single aim, or goal – offer brands a great way to target previously hard-to-reach consumers with a very specific demographic profile, need, or interest. This paper focuses on communities of purpose: what they are and who is using them (and how); questions brands should answer before setting up a specialist community; the issues facing community managers; and – importantly – how to overcome those issues, and manage a community of purpose effectively.

• Moderation in Social Networks (Feb 2010, version 4 published 26th Aug 2010) social media campaigns for consumer brands will usually include an element of social networking – whether that's building their own networking platform, or creating profiles, pages, groups, competitions and other digital content within existing social networks. The nature of social networks means that these campaigns will include content generated by users: uploaded photos, comment streams, or videos.

•  Interaction in Advertising (Oct 2009) The rules of advertising have changed: static content is not enough to engage consumers any more. This presents a huge opportunity for agencies to show creativity, and demonstrate the value of their campaigns through engagement with consumers. How should brands and agencies approach interaction with consumers through advertising?

• How to Moderate Teens and Tweens (June 2009)  The second of our whitepapers focusing on youth: the time, the especially challenges involved in moderating them, and the responsitlities brands have towards young web users.

• An introduction to using community and interactive advertising to engage tweens & teens (May 2009)  Our first whitepaper in the series is aimed at helping brands who are marketing to teens or tweens understand the ‘rules of engagement’ between themselves and their audiences. It examines how groups of teenagers interact with brands (and, importantly, when they reject interaction with brands); what motivates them and what turns them away; and the most important things brands should consider when creating online marketing campaigns aimed at them.

• How to Encourage Participation and Player Loyalty in Virtual Worlds (March 2009)  How to build and moderate children's virtual worlds and MMOGs so that they are safe and engaging places.

• Six techniques for creating culture through online moderation  (September 08) How to moderate your community effectively and positvely - Jake McGee (Ants Eye View) and Tamara Littleton (eModeration) offer practical tips.

• Five techniques for creating safer environments for children  (May 2008) This whitepaper provides advice and tips on how organisations can work with experts in child safety, including children’s charities and the Government, and use moderation services to create a safe and positive virtual world or MMOG.
  

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